Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline ...

Google Voice Activity, a feature linked to your Google Account, has raised privacy concerns after users noticed ads related to recent conversations. While this has led some to wonder if Google is ...

Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article breaks down the most common ...

Many viral "cheaters being exposed" videos are just ads for AI data search apps. Here's how companies are using our ...

Add Yahoo as a preferred source to see more of our stories on Google. President Donald Trump once again wants to put his stamp on the Super Bowl. Semafor has learned that an outside group with ties to ...

For retailers with robust e-commerce operations, agentic chatbots could curtail the budding “retail media” businesses that ...