A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
Beyond the lean world, companies like Toyota and GE Appliances are pairing AI with lean methods: Toyota’s internal AI ...
The value of a strong partner ecosystem has become increasingly important, so how can marketing leaders prove partner value ...
The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...
To counter these psychological tactics, McGuire argued for a form of cognitive inoculation that would work much like a ...
UL Solutions Inc. (NYSE: ULS), a global leader in applied safety science, today announced that it is expanding its evaluation ...
To combat uncertain times, brands like GAP, Lancôme, and Fila are using nostalgia to spark emotional connections, reignite ...
Secretary of Health and Human Services Robert F. Kennedy Jr. objected to an international resolution that focuses on improving diets, increasing physical activity, and reducing exposure to hazardous ...
Trump administration's new H-1B visa application fee could threaten U.S. workforce 03:51. The Trump administration says the ...
The new agents can adapt to the specific needs of the teams they're collaborating with, according to Asana. They could support a team of marketers, for example, by drafting campaign briefs or ...
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