Digicel was one of the first new foreign-direct investments of that decade and probably the most consequential, being a ...
Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...
Small and medium enterprises (SMEs) are the backbone of Sri Lanka’s economy, forming the vast majority of the business sector ...
The Sri Lanka–Japan Business Council of the Ceylon Chamber of Commerce successfully led a high-level business delegation to ...
You pause your Facebook ads for a week. Overnight, website traffic dries up, sales dip, and you’re scrambling to turn the ...
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