On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest passengers will be assigned seats, ending the chaotic scramble of its current open seating plan. The ability to ...

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Though larger airlines serve Milwaukee, Southwest operates the most flights out of Mitchell International Airport, including ...

Southwest estimated that the changes would add $800 million to its profits before interest and taxes in 2025 and $1.7 billion ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Assigned seating option becomes available for flights starting January 27, 2026 Customers can select Extra Legroom, Preferred ...

Last year JSX's entire business model was in jeopardy. Now it is thriving and expanding. Dallas’ most important news stories ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

The airline is putting an end to its open-seating policy, it announced, describing the move as "an important step in our ...