Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

Try this easy hack to boost the flavor and consistency of the cheese in Taco Bell's Nacho Fries. Pay only for the fries ...

If you’re one of the people who can’t get enough of the Bell’s fries and get them often, its latest Nacho Fries Lover’s Pass ...

The Mexican-inspired chain is reportedly preparing to launch a popular entrée tested in Houston earlier this year.

Perico translates directly as a parakeet or parrot, which is why the restaurant’s logo is a parrot. The cartoon-like logo ...

Taco Bell is offering a new menu with five previously discontinued items, including the Tostada and Gordita Supreme.

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

While other fast-food brands have been struggling with sales declines and other financial woes, these two chains have been ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Arabelle Holme, a University of Leeds student, now lives in the themed flat after she took part in a competition for a Taco Bell-themed makeover which received hundreds of entries.