Amazon announced Wednesday the launch of Amazon Grocery, a new private-label brand that merges popular items from Amazon ...

On October 1, the e-commerce giant announced the launch of Amazon Grocery, its new private label that brings together food ...

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Amazon Grocery is a private-label brand that targets "price-conscious" shoppers, offering most products under $5. The brand offers products across all grocery categories, including fresh produce, meat ...

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Amazon Grocery” consolidates existing store brands into one, focusing on fresh food and budget-friendly staples.

Amazon's new private label brand, Amazon Grocery, includes new items including fresh bakery cinnamon rolls, refrigerated pizza dough and lemonade.

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Amazon is joining other retailers and grocery store chains - like Acme, Aldi and Target - in launching its own private label brand for groceries.