The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop ...

Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape report in Poland, covering viewing (a combination of total reach and ...

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Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Music consumption has changed, but consumers’ appetite for music is as strong as ever. Ninety-three percent of the U.S. population listens to music, spending more than 25 hours each week jamming out ...

Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast's share rising for a fourth straight month.

This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.

One constant in the gaming industry is the steady flow of new products and compelling storylines. With so many games out there, you need answers about how gamers are playing, which platforms are ...