Elon Musk's Tesla will sell its Model Y cars in India starting at 6 million rupees ($69,765.82), a price catalogue on its website showed on Tuesday.

With its sales cratering in the West, the electric vehicle giant is making a high-stakes pivot to the world's third-largest auto market.

While few Indians will be able to afford one, the opening is less about selling and more about building Tesla’s brand, analyst says.

Musk, never one to pass up the opportunity to showcase his juvenile sense of humor, quote-tweeted the image of the phallic geofence shortly afterwards and wrote “Bigger, longer and uncut” accompanied by a laughing emoji in an apparent reference to the South Park movie.

Tesla investors have to follow what’s going on at CEO Elon Musk’s other companies. as Musk, himself, is a fundamental factor to be tracked.