Tesla makes Model Y available in India for 1st time
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TVS Motor Company acquired Norton Motorcycles in April 2020 for around £16 million (Rs 153 crore), sparking high anticipation for Norton’s entry into the Indian market.
Tesla has officially arrived in India with the launch of its best-selling electric crossover, the Model Y. Available in two rear-wheel-drive (RWD) versions, Standard and Long-Range, the EV starts at ₹59.89 lakh (ex-showroom), with bookings now open in select metro cities.
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Experts told CNBC that Tesla will compete in the premium segment of the market with the likes of BMW, rather than with local EVs like those from Tata Motors.
Tesla launches the Model Y in India at $69,770, its highest global price, as it opens its first showroom in Mumbai and tests the premium EV market.
The Tesla Model Y Pearl White Multi-Coat RWD costs Rs 62,02,640 in Delhi and Rs 62,03,140 in Mumbai. While the RWD Long Range is priced at Rs 70,10,640 in Delhi and 70,11,140 in Mumbai.
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The Tesla India entry marked a new beginning in the country's EV landscape, with the company's Model Y launched to compete against BYD Sealion 7 and BMW iX1 among others.
The Tesla Model Y is the first vehicle to be launched in India, marking the company's long-awaited entry into the market after years of negotiations. Tesla opened its first showroom in Mumbai at BKC and will open one in Delhi soon. Tesla will bring the Model 3 sometime later in the year.