With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

Marketing and Sales, Maruti Suzuki India, outlined the evolution of India’s automobile industry and the company’s role in ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

The FMCG supply chain, increasingly digital and data-driven, faces a human capital challenge with women's underrepresentation ...

US consumers may be in for a surprise as the Iran war stirs up price shocks for oil (CL=F, BZ=F) and gas (RB=F), ultimately limiting Americans' spending power for discretionary purchases and ...

Creating a tech stack that’s anchored in agility, from insights to activation and measurement, prevents marketers from ...

At CRU, Technomic's Donna Hood Crecca details contradictory consumer behaviors retailers need to pay attention to ...

A new study reveals that conservatives tend to view sustainable actions as less impactful than liberals do. This divide is ...

While the headlines report Walmart and Amazon.com's earnings calls each quarter, we don’t often hear how small businesses ...

Artificial intelligence startup Simile has raised $100 million in a new funding round to develop a model to predict human behaviour, including guessing which items customers might buy and which ...

When a company announces it has been named one of the most trusted brands, the label usually sounds impressive and honestly kind of comforting but a lot of shoppers still pause and wonder what was ...

As people increasingly turn to chatbots, the number of traditional searches has declined. Smaller websites that rely on search-based traffic are losing business. LLMs serve as a strong substitute for ...