Discover how digital marketing boosts visibility, targets specific audiences, and improves efficiency for business growth effectively.

Amid rising inflation, tariffs and global conflicts, consumers are growing more price-sensitive and increasingly demanding ...

It's the mighty Big Mac versus the new GLP-1 weight-loss pills. And McDonald's (MCD) CEO Chris Kempczinski is putting on his fry hat and gearing up for battle. His weapons of choice this year include ...

Artificial intelligence startup Simile has raised $100 million in a new funding round to develop a model to predict human behaviour, including guessing which items customers might buy and which ...

As people increasingly turn to chatbots, the number of traditional searches has declined. Smaller websites that rely on search-based traffic are losing business. LLMs serve as a strong substitute for ...

Streaming services and short-form video platforms are no longer used solely as a passive pastime for consuming media. These platforms have utilised ways to interact, share and spend money on brands ...

The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The same information about health effects can be framed either in positive words or in negative words. Attribute framing refers to the positive versus negative description of a specific attribute of a ...