NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, ...

As audience fragmentation roils revenue models and viewer expectations, the very meaning of television is changing. Consumers ...

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S.

Emotional strain sits heavy across major cities, and New Yorkers often find themselves choosing between overpriced ...

Chief Content Officer Javier Pons discusses the studio's biggest hits, pivot to global storytelling, film expansion​ and ...

Flying cars might still be a fantasy far in the future, but one futuristic gadget has quietly arrived in our gardens: the ...

How New Streaming Models Are Shaping the Next Generation of TV panel as part of its Tech Forum panel series at CES 20 ...

On January 05, 2026, Comcast Corporation (NASDAQ: CMCSA; $28.13; Market Cap: $102.5 billion) and Versant Media Group, Inc.