Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...
Buying behavior is evolving faster than most companies can adapt. AI is reshaping the way people search, evaluate and ...
Enterprise "Industry Leaders"-brands spending at least $1M+ annually and reporting at least double the return on their creator marketing investment-now devote, on average, 54% of their entire ...
Influencer marketing was once the golden ticket for brands, but cracks are starting to show. More than $24 billion was spent ...
Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...
DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University ...
Mount Sinai Health System’s brand stands out in a crowded New York City market through the “seamless integration” of its medical school and hospitals, the health system’s marketing chief told Becker’s ...
Plans to create a new marketing organisation to drive tourism and investment into Glasgow have been given the go ahead. Did you know with an ad-lite subscription to GlasgowWorld, you get 70% fewer ads ...
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