Yokohama's tire strategy in 2025 fueled record sales and balanced consumer, commercial, and OHT growth in ways that will impact dealers. By David Sickels David Sickels is the Editor of Tire Review. He ...

Beneath its suit of plastic cladding, the Forester Wilderness has a robust all-wheel-drive system, extra ground clearance, and a well-tuned ride.

Owners rate Yokohama tires well for longevity, grip, and value, though performance varies by model across BluEarth, Advan, and Geolandar ranges.

In a segment brimming with jacks of all trades, we pit the Kia Seltos against the Subaru Crosstrek to see which best masters its mission.

Yokohama Rubber has announced that it will supply its ADVAN V61 tires as original equipment (OE) for GAC Trumpchi’s latest Xiangwang S7 plug-in hybrid SUV. The 255/50 R20 109V tire is part of the ...

HIRATSUKA, Japan — Toyota Motor Corporation is using Yokohama Rubber Co. Ltd.'s Geolandar A/T G31 and Geolandar X-CV tires as original equipment (OE) on the new 4Runner SUV launched this year. The ...

SANTA ANA, Calif.—Yokohama Tire Corp.'s popular "go anywhere" all-terrain tire is allowing more vehicles to do just that—go anywhere. The Geolandar A/T4 G018 now is offered in 100 sizes for wheel ...

Choosing the right tires is essential for safety, performance, and driving comfort, and with so many leading brands on the market, each offering specialized strengths, it helps to understand what sets ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

If you drive an SUV in snowy areas, you might worry about two main safety issues: the weight and height of your vehicle. The weight means SUVs take longer to stop because they have more momentum.

The social media manager of Fort Wayne, Ind.-based Evans Toyota (@evanstoyota) decided to ask the dealership’s mechanics what their preferred brand was. And they had opinions. The first mechanic picks ...