Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

With tariff fears growing, IAB revises its 2025 ad spend forecast down.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad ...

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Actor Tom Holland is best known for portraying your friendly ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the ...