[GA4] Introducing the next generation of Analytics, Google …
Jul 1, 2023 · Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future …
What's new in Google Analytics - Analytics Help
Apr 24, 2025 · This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive.
[GA4] Measurement ID - Analytics Help - Google Help
A measurement ID in Google Analytics is a unique identifier for a web data stream (which is a website registered within Google Analytics). The format of a measurement ID in Google …
[GA4] Add a Google Analytics 4 property (to a site that already has ...
Now that Google Analytics 4 has replaced Universal Analytics (UA), if you have an existing GA4 property migrated from a UA property, GA4 will still collect data, but you won’t have access to …
[GA4] About custom dimensions and metrics - Analytics Help
A custom dimension or metric goes beyond the standard data automatically collected and surfaced by Google Analytics, allowing for more detailed and relevant analysis.
[GA4] About events - Analytics Help - Google Help
Discover more about Google Analytics events including the different types of events, how they are grouped together, and implementation steps. An event allows you to measure a specific …
[GA4] Engagement rate and bounce rate - Analytics Help - Google …
Engagement rate and bounce rate are important metrics in Google Analytics that enable you to measure and analyze user engagement with your website or app. Both metrics are defined in …
About key events - Analytics Help - Google Help
Many Google Analytics reports, such as the Landing pages and User acquisition reports, include a Key events column. The Key events column displays the number of times users triggered key …
Announcements - Analytics Help - Google Help
Aug 2, 2023 · Google Analytics 4 provides comprehensive, privacy-centric analytics to understand user behavior across both web and app—all in one place. Its AI-powered insights also help …
[GA4] Default channel group - Analytics Help - Google Help
These definitions reflect Analytics' current view of what constitutes each channel. The following definitions are provided for your reference and may evolve as the market changes.