
Key event, Conversion & Purchase definition - Google Ads Help
Conversions are specific to the context of ads. Unlike key events, conversions are eligible for bidding and reporting in Google Ads. To create a conversion, identify a key event in Google …
About key events - Analytics Help - Google Help
Create Google Ads conversions You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics …
About conversion measurement - Google Ads Help
How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …
Understand your conversion tracking data - Google Ads Help
The " Cross-device conversions " ("Cross-device conv.") column reports the total number of cross-device conversions across all of your conversion actions. Cross-device conversions start as a …
Troubleshoot your conversion tracking status - Google Ads Help
If you have a problem with your conversion tag status, or you're not seeing your conversions, go to troubleshooting conversion tracking status. If you're experiencing issues with your tag, …
[GA4] Tutorial: Set up a key event - Analytics Help - Google Help
Then, check the Realtime report's Key events by Event name card for "generate_lead" to confirm if Analytics is treating it as a key event. Create Google Ads conversions If you want to use …
Conversion rate: Definition - Google Ads Help
Conversion rate: Definition The average number of conversions per ad interaction, shown as a percentage. Conversion rates are calculated by simply taking the number of conversions and …
Web-Conversions einrichten - Google Ads-Hilfe
Hinweis: Wenn Sie Conversions mit URLs verwenden, können Sie das Tag nicht mit Conversion-Wert, Transaktions-IDs, Parametern für erweiterte Conversions (z. B. E-Mail-Adresse und …
About enhanced conversions - Google Ads Help
About enhanced conversions Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing …
How conversion modeling works - Google Ads Help
The observed and modeled conversions are then integrated into your conversion data to help you make informed decisions about ad performance reporting, and fed into bidding to provide an …