Nov 4, 2025 · Through two experiments, this study investigated the effects of frame type (positive/negative), competitive state (leading/trailing), and time pressure (high/low) on risk …

erely framing an activity as a sport increases consumer engagement through the mediating role of competitive mindset and anticipated so ial value. Further, we have provided evidence for the …

This study replicated a MA versus MI framing effect on the SISI, however wider effects were not seen. The framing effect on community perceptions of SC may be more circumscribed than …

elationship between cognitive load and the framing effect of risk decision-making are inconsistent. Some studies believe that cognitive load enhances the framing effect, some think that …

Discover how the framing effect shapes sports performance decisions. Learn how athletes and coaches use the framing effect to gain an edge.

literatures, we make the prediction that the mere framing of an activity as sporty (versus no such framing) leads people to be more willing to engage in the activity. In two studies, we...

This study will explore several important factors in the attitude formation process, including features of the media coverage itself, characteristics of the featured athletes, and …

We collect data on 75 million GBP of tennis bets over a 6 year period to analyze whether participants in high-stakes environments recognize simple framing differences. The structure …

The results offer several directions for sports media scholars to examine media effects related to the framing of international athletes in the United States.

Previous research has shown that athletic performance benefits from a fit between athletes’ chronic regulatory focus and instructions as provided by the situational framings of sports. The …