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  1. Pay-per-click - Wikipedia

    The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click measured …

  2. What Is PPC? Learn the Basics of Pay-Per-Click Marketing

    PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or …

  3. What Is Pay-Per-Click (PPC)? | Coursera

    Oct 15, 2025 · Pay-per-click (PPC) is a form of advertising where you show ads on a website or search engine, such as Facebook or Google, and you pay for the advertising based on the …

  4. What Is Pay-Per-Click (PPC) Marketing? - Salesforce

    Aug 14, 2025 · Pay-per-click marketing, or PPC, is a type of online advertising where you only pay when someone clicks on your ad. It’s like renting a digital billboard, but instead of paying …

  5. What is PPC? Pay-Per-Click Marketing Basics [Guide] - WebFX

    Keep reading to learn more about PPC’s meaning, as well as how pay-per-click advertising works. Plus, get a step-by-step guide for launching your first PPC ad campaign.

  6. What Is PPC? A Starter Guide to Pay-Per-Click Marketing - Semrush

    Nov 13, 2024 · Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective …

  7. What Is Pay-Per-Click (PPC) Advertising? - CFI

    6 days ago · Pay-per-click (PPC) is a digital advertising model where advertisers pay a publisher — typically a search engine or social media platform — every time a user clicks their ad.

  8. PPC Advertising: The Ultimate Guide – Forbes Advisor

    Jul 25, 2024 · Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and only pay when …

  9. The Ultimate Guide to PPC Marketing - PPC Hero

    “PPC” – which stands for Pay-Per-Click – is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a …

  10. What Is Pay-Per-Click? | Taboola.com - EN

    Jun 5, 2025 · PPC (Pay-Per-Click) is an advertising model where businesses pay a fee each time a user clicks on their online ad, essentially “buying” website visits rather than earning them …