Jul 1, 2023 · Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future …

Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per active user. These metrics allow you to view data about the …

In Google Analytics, you'll only see active users in your reporting, but both active and inactive users will show in exports to Google Ads. Learn more About data thresholds.

Engagement rate and bounce rate are important metrics in Google Analytics that enable you to measure and analyze user engagement with your website or app. Both metrics are defined in …

A property represents a grouping of data from a website and/or app in Google Analytics. Within a property, you can view reports and manage data collection, attribution, privacy settings, and …

Many Google Analytics reports, such as the Landing pages and User acquisition reports, include a Key events column. The Key events column displays the number of times users triggered key …

Now that Google Analytics 4 has replaced Universal Analytics (UA), if you have an existing GA4 property migrated from a UA property, GA4 will still collect data, but you won’t have access to …

Help Center Community Announcements Analytics Contact us Get started with Analytics Collect and manage data Report and explore Advertising and attribution Audiences and remarketing …

Google Analytics provides comprehensive data about how users interact with your website. Linking Google Analytics with Google Ads helps you analyze user behavior after they click …

You need a Google tag ID to set up a Google Analytics 4 property for your website using Google Tag Manager and many content management systems (CMSes). A Google tag is a piece of …