Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Why Tide is shifting to social-first marketing for its latest NFL blitz
1 day ago · Published Nov. 14, 2024. Peter Adams Senior Reporter. Anthony “Spice” Adams (right) tailgates with Buffalo Bills fans as part of Tide’s latest NFL campaign. The Procter & Gamble brand is putting a focus on social-first, unscripted content. Permission granted by Tide. Tide’s association with the NFL runs nearly as deep as the stains its ...
Social Media Marketing News | Marketing Dive
4 days ago · 5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
Deep Dive - Marketing Dive
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success. Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Creative Marketing News | Marketing Dive
2 days ago · Papa Johns names new CMO to elevate data-driven creativity. Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences. By Peter Adams • Nov. 7, 2024.
Brand Strategy News - Marketing Dive
2 days ago · Inside Disney’s increasingly global approach to selling holiday ads. The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays. By Chris Kelly • Oct. 31, 2024.
About Us - Marketing Dive
About Marketing Dive. Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated ...
Data-driven marketing investments to top $36B in 2024, report finds
Jan 22, 2024 · The death of the cookie and rise of connected commerce offer signs marketers are getting serious about switching up strategy. Published Jan. 22, 2024. Peter Adams Senior Reporter. Data-driven marketing investments are forecast by Winterberry Group to top $36 billion this year. natrot via Getty Images.
9 marketing trends to watch as 2023 tests transformation bets
Jan 18, 2023 · Retail media’s power grows and consolidates. In a period of pullbacks, retail media will blossom in 2023 as marketers seek a more direct line from ad impressions to sales. Spending is forecast to climb 10.1% this year to hit $122 billion globally, making it …