💡The Contrast Effect: A Secret of Smart marketing!
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💡The Contrast Effect: A Secret of Smart marketing!
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The contrast effect is a psychological phenomenon that plays a important role in marketing, shaping consumer perceptions & influencing decision-making processes. This cognitive bias occurs when individuals assess a product or service not in isolation, but in relation to others. Marketers leverage the contrast effect to highlight specific features, prices, or qualities, strategically framing their offerings to stand out favorably among alternatives. | Umar Qamar
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