Daxko Nation on Instagram: "Our Birmingham office brought the energy with the Saran Wrap ball game last week!🎄😅 #daxko #daxkonation #merrychristmas #officeparty"

Health & Fitness Association on Instagram: "Every major shift in fitness technology has sparked the same question: Will this change chip away at our industry's humanity? Jeff VanDixhorn, CEO of Daxko, has been answering that question for more than 20 years. Long before AI, he founded an automation company to help clubs move beyond paper binders and manual processes, which freed teams up to focus on members instead of admin. Now, he's working with AI, and he doesn't see it as a departure from tha