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Merchandising
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16:51
YouTube
Formateur Anthony
MCO : Le merchandising de gestion
On poursuit notre découverte des techniques de Merchandising, avec : le merch' de gestion. L'objectif c'est d'accroître la rentabilité et la visibilité des produits. On va détailler les différentes méthodes et les concepts du merch' de gestion : les 5B de Kepner, la tête de gondole, l'implantation horizontale, verticale, le facing ...
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