London 2012 Olympics: Is Nike Beating Adidas?
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London 2012 Olympics: Is Nike Beating Adidas?
Aug 2, 2012
WSJWall Street Journal
Ahead of the Olympics 2024, Nike released its new ad conveying the message that “Winning Isn’t For Everyone. It’s for those who do whatever it takes.” It describes what it takes to be at the top of everything, which is what people are most drawn to about this ad, and as a result, it is generating buzz online. The ad was elevated to a whole new level by Willem Dafoe’s voice, who famously portrayed the character of Green Goblin. CC: Nike #MarketingMind #Nike #Campaigns #Olympics2024 | Marketing Mi
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En 2012, Nike se fait doubler par Adidas pour devenir sponsor officiel des JO de Londres. Ne pouvant sponsoriser les athlètes, la marque dévoile une pub puissante devenue culte qui vola la vedette à son concurrent : “Voici Nathan. Il a 12 ans. La grandeur ne lui est pas inaccessible. Pour aucun d'entre nous.” | Creapills
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