#WorldPolioDay: How Amitabh Bachchan drove India to become polio-free
#WorldPolioDay: How Amitabh Bachchan drove India to become …
Oct 24, 2017
India TodaySomya Abrol
India’s journey to eradicating polio is a testament to the unwavering determination and power of collective action. Once accounting for 60% of global cases, the country succeeded through extensive, decade-long vaccination campaigns that went beyond government initiatives—representing a nationwide commitment to defeating a debilitating disease that threatened future generations. The relentless efforts of polio warriors across the country were vital to this success. Among them are Dr. Devendra Kha
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India’s journey to eradicating polio is a testament to the unwavering d…
1.7M viewsNov 1, 2024
FacebookGates Foundation India
The 2002 Pulse Polio campaign is one of India’s most powerful communication case studies. 🇮🇳💉 With the Indian Government and UNICEF leading the mission, Amitabh Bachchan became the voice that moved an entire nation. In the beginning, the ads were polite requests… but the impact was limited. Then came the bold shift — a harder, more confronting tone: “Chii... Dhikkar hai hampe” — a line meant to shake parents into responsibility, not shame them. And it worked. Urgency, emotion, and social pres
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The 2002 Pulse Polio campaign is one of India’s most powerful com…
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