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A Transport for London (TfL) advert from its “Act Like a Friend” campaign has been banned by the Advertising Standards Authority (ASA) after a viewer complained it was irresponsible, harmful and offensive for perpetuating negative racial stereotypes. The ad showed a Black teenage boy verbally harassing a white girl on a bus while a white boy sat beside her, and the ASA ruled it portrayed the Black teen as the sole aggressor and was likely to cause serious offence. Although TfL said other version
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Brand ads are regulated by the Advertising Standards Authority (ASA), who make sure ads in the UK stick to the rules. You might think the ASA regulates political ads, too - but they don’t. That’s because the ASA is a non-government organisation funded by the advertising and media industry, so it’s not the right authority to lead political advertising regulation. Find out more at the ASA. Let's navigate the world of political advertising together. Download our new guide today and make your voice
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